Wayne State University

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College of Education College of Education

Marketing and communication

Here you will find information, tools and resources to help you with programs and projects. Please contact us for assistance.

Tracy Boyce, Associate Director of Marketing and Communications
441 Education Bldg.
313-577-0260
am8194@wayne.edu

Donna Carroll, Communications and Webmaster
441 Education Bldg.
313-577-8116
decarroll@wayne.edu

Social media

Templates

Logos

Visit go.wayne.edu/canva for instructions on how to create a logo with your department/program/unit name.

Keeping in Wayne State style

Please reference the below Wayne State University guides for all communication (digital and print).

Career resources

The Career Resources webpage provides our students and alumni with the growing number of job postings available, and the goal of this page is to help connect our community with employers looking to fill positions. If you have questions or would like to add postings, contact Donna Carroll at 313-577-8116 decarroll@wayne.edu.

Education media experts

The Faculty Experts webpage provides a list of faculty who are highly-qualified to serve as expert sources for news organizations. If you have questions or would like to additional keywords, contact Donna Carroll at 313-577-8116 decarroll@wayne.edu or Tracy Boyce at 313-577-0260 am8194@wayne.edu.

Newsletter

Kaleidoscope is a quarterly e-newsletter that the college sends out electronically. If you would like to suggest story ideas for the e-newsletter, contact Tracy Boyce at 313-577-0260 or am8194@wayne.edu.

Events

Planning an event? Contact the college's marketing and communications team for assistance with promoting it.

When you add an event to the WSU calendar, make sure to cross promote it with the College of Education calendar, so it appears on our home page. Additionally, be sure to contact Donna Carroll at 313-577-8116 or decarroll@wayne.edu or Tracy Boyce at 313-577-0260 or am8194@wayne.edu, so we may assist you with the event.

Forms and surveys

  • WSU Formy

  • Survey (Qualtrics)

    • The Qualtrics Research Suite is a user-friendly, feature rich, web-based survey tool which allows users to build, distribute, and analyze online surveys, collaborate in real-time and export data in multiple formats.

For assistance with Formy or Qualtrics, contact Donna Carroll at 313-577-8116 or decarroll@wayne.edu.

Listservs

The marketing and communications team manages the various email listservs for the college. For assistance and guidance, contact Donna Carroll at 313-577-8116 or decarroll@wayne.edu.

Public relations and editorial services

Have news or an upcoming event that you would like to promote? Contact Tracy Boyce at 313-577-0260 or am8194@wayne.edu.

Media interviews

Faculty are encouraged to accept invitations for media interviews on stories and news within their scholarly expertise, i.e. request for a professor of Educational Leadership and Policy Studies to comment on the latest policy changes in education.

Media interviews are a great and free promotional outlet for the university, college, and the faculty member's body of work.

Media training is available by appointment, free of charge, by the Office of Marketing and Communications.

Ordering official WSU and education merchandise

Wayne State University's name is protected, and its use is compatible with Wayne State's brand. All merchandising activity, which also includes promotional giveaways, must be sourced through a company licensed with Wayne State. For information on Licensing and branded merchandise, contact Brittani Hobbs, marketing coordinator, at 313-577-4663 or gq7577@wayne.edu.

Page addresses/URL naming

Setting up web page addresses gives us the flexibility to create multiple addresses for a single page and/or create cleaner/shorter web page addresses to improve access. The general best practice is to:

  • Use short URLs that include keywords relative to the content of your page, i.e. coe.wayne.edu/marketing-team. In this case, "marketing" and "team" are two keywords that are related to the content of the page.
  • Avoid words like "and" and "or" in the URL name itself, i.e. coe.wayne.edu/divisions-and-programs in preference of coe.wayne.edu/divisions-programs.
  • In order to promote branding to both Wayne State and the College of Education, do not use bitly and tinyurl.

For assistance with page addresses or URL naming, contact Donna Carroll at 313-577-8116 or decarroll@wayne.edu.

The Conversation

This is a nonprofit source that the WSU Office of Marketing and Communications is providing faculty to write articles in collaboration with professional editors to ensure that the knowledge is conveyed in language accessible to the widest possible audience. Articles can be analyses of current issues supported by research or data, or based on original research.

Video services

For video services, please contact Wayne State's University Television (UTV). Contact UTV well in advance of your scheduled video project to get your event on the production calendar and to ensure enough time for your pre-production planning. There is a cost associated with video productions.

Web services

To design a coe.wayne.edu web page or to receive help with an existing page, contact Donna Carroll at 313-577-8116 or decarroll@wayne.edu.

For revisions to the website - Education Website Revision Form

Questions

Have questions or need marketing and communications guidance? Contact Tracy Boyce at 313-577-0260 or am8194@wayne.edu.